Thursday, 8 January 2009

Online Marketing - SEO and the DMOZ directory

Building Links to your site and the Open Directory Project (DMOZ)

Previous posts have outlined why it's important to develop links to your site. One of the most important places to register your site is with the Open Directory Project at http://www.dmoz.org.

The Open Directory is currently used by some of the major search engines (including Google - see http://www.google.co.uk/dirhp?hl=en) to populate their directories contents. In addition literally hundreds of other sites use data from the DMOZ directory to use themselves. As such you'll notice that if you register with the directory over time you'll build more and more links to your site without having to do anything!

Be aware that it can take time to get into the directory so register as soon as you possibly can. It's important to do your keyword research first - if you enter a short phrase into the "Title of Site" field that includes your keywords then over time literally hundreds of other sites will link to you using the keywords you specified.

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